PREMIER FOOTWEAR AND APPAREL PARTNER
HOKA®, the performance footwear and apparel brand, is the Premier Footwear and Apparel Partner to the UTMB® World Series.
HOKA’s role as Premier Partner highlights the brand’s ascendancy in the trail running community. HOKA was first adopted by trail and ultra-runners as a best-in-class footwear option for those seeking to perform to their fullest potential. The brand has since established a strong presence in the ultra-trail running community, known for its innovative trail running shoe assortment. In addition to top performing footwear, HOKA unveiled a brand-new apparel line in 2020, created from insights by trail running icons like Jim Walmsley, Magdalena Lewy Boulet, and Ludovic Pommeret.
